10 tips that will help you get a lot of traffic to your YouTube videos, and of course, from there, to your sites:
1. Keywords — You may have heard of the Google Keyword Tool. It’s an awesome resource for researching the words that people are typing into
Google to find things in your niche. Here’s the surprising thing — YouTube has its own keyword tool! You can find it at https://ads.youtube.com/keyword_tool.
You can use it to find out what people are searching for on YouTube and in what volumes. But it gets better: You can also use it to find all the keywords that the most
successful videos are using, then use them yourself! So, go and find the top videos in your niche and run the address through YouTube’s keyword tool. Then add those
keywords to your own videos.
2.Building links to your videos will help them to be ranked higher, thus getting them more views — You can do this in a number of ways,
including linking to the video from a blog post (or just embedding it), or by simply linking to it from your Twitter or Facebook profile.
3. Add tags to your videos that match your chosen keywords — If you don¡¦t have them, you can use the keyword tool above to find
them. Don’t leave these out when you’re uploading. Take the time during the upload process to find the right tags for your video clip,
as it will pay off in a big way once it’s live and ready to watch.
4. Authority tags — This is a strategy that I came up with after seeing it work in the Internet Marketing niche. Basically it involves
finding the names of the top people within that niche. Ideally they will have videos on YouTube too, but it’s not essential. Then, when it
comes to putting in the tags for your video, use their names as tags. For example, one tag I could use in my marketing videos could be
‘Mark Anastasi’, another could be ‘Mike Filsaime’ and so on. It doesn’t matter that your video isn’t about them or that it doesn’t feature
them. You’re talking on a subject that they are experts in, so people interested in their videos will also be interested in yours and vice
versa. You can effectively piggy-back on their notoriety and have your videos appear in searches done about them. This works no matter what
niche you’re and doesn’t just apply to internet marketing. If you’re in the cookery niche, you could use names of chefs like Alain Ducasse,
Gordon Ramsay or Joel Robuchon. In the soccer niche, David Beckham, Eric Cantona and Ronaldinho. You get the picture. You can use this
method not just for people names but product names also — it works!
5. Post video responses to some of the most discussed videos in your niche — This technique basically allows you to siphon off a little of
the traffic from the most popular videos and send it to your video and in turn, to your website. You can post a video response with ease and
it’s still very under-used as a method of getting views. I’ve started doing this on videos in my niche and it’s amazing how easy it is and
how it only takes a relatively small amount of effort to add to the conversation, provide value and get people going to your videos in
return.
6. Write a good video description — It may never get read by the majority of people watching that video, but it will be seen and recognized by Google.
If it is written clearly and contains the same keywords as your title, then you wil see your Google ranking rise and
that video will start to feature in the rankings. Remember, Google owns YouTube, so it is very interested in good video content that
provides info to specific areas. Use it to your advantage and take the time to write at least 100 words to explain what they video is
about. Again, make sure this description contains keywords as part of full sentences.
7. Get some leverage — This tip is not purely about YouTube but I am including it here as I think you will find it helpful to your overall
video marketing strategy. There is a service called TubeMogul which enables you to upload your video to their servers and then have it
syndicated to all the major video sites. This means that you only have to do the upload once and get it sent to places like Viddler and
MetaCafe as well as YouTube to get your video seen by more people for the same amount of work. It is free to sign up.
8. Create videos that answer the top questions in your niche — This could be either in the form of a PowerPoint presentation captured
using things like CamStudio or Camtasia, or a straight-to-camera style video where you just point the camera at yourself and talk. You
could answer questions from viewers, or if you’re just starting out, answer questions that keep occuring in forums in your niche. You could
then post that video on that forum and become an instant authority and fountain of knowledge.
9. Use leverage again to get loads of traffic using other people’s videos — There’s a lot of crap on YouTube. Cats playing pianos, toddlers
laughing and idiots getting hit on their bums. Fun if you have an office job (and not much in the way of a life) but largely pointless. However, a lot of these
videos get some major views. If you can find an offer that ties into these videos (for example, a piano course on Clickbank for the cat video) then you can contact the
owner of the video and offer them a small amount of money to place a link in the video. You need to find videos that have a rising number of views
and that do not have a video link in the description already. Then send the person who posted the video a message saying that you want to
sponsor the video. As a more advanced approach, you can also offer to buy the whole channel (if they have lots of videos all getting rising
numbers of views). This is a simple and fast way of getting a sharp rise in traffic.
10. How to avoid a big mistake — This should probably have been at the beginning as it is an early step in the process. Once you’ve made and
edited the video (before you upload it to YouTube) make sure that the file name of the video is your primary keyword. If you’re making a
video about working out your abs for example, then make sure the file name reflects that with something like Flat-Abs-Fast.mp4. YouTube
looks at these names to find other related videos. Not doing this results in your videos appearing alongside loads of random videos
about a massive variety of subjects. By targeting the video file name to your keywords, you tell YouTube to target the search and the
related videos module much more specifically.
Written by – Joe Finn
