Keeping Small Australian Businesses Up To Date
Click to read more: Marshall Kirkpatrick wrote:
James Gross and Noah Brier have talked to a lot of people at a lot of different companies around the world and they say the number one most-asked question by corporate execs about to jump into social media is almost always “but what should I Tweet about?”
Click to read more:Heather Smith wrote:
Want to grow your business in a short time? This LinkedIn challenge will take you less than an hour to complete over ten weeks.
The opportunities presented by LinkedIn come in many shapes and sizes: an expanded network, an enhanced relationship, an invitation, a new client, a brainwave – and the sweetest opportunity of them all, money.
Click to read more: Chris Brogan:
I have two ideas for how you can “blog” (sort of) with Google+ . The first is this:
I started with some text and a video uploaded, and then I rushed in and commented in a few links to subsequent YouTube videos. Then, with that done, I had basically fashioned a “bundle” of content (Hat tip, @Kosso, for the same term I was thinking).
Blogging With Google+
First, I don’t think Google+ replaces
Click To read more: John Paul Titlow wrote:
With Google Plus business will soon be able to create their very own brand page. Officially, you’re not supposed to set up a profile on Plus to represent a brand, even though a few companies have already done so. Google’s approach to grouping social connections, makes it much more professional-friendly compares to Facebook
If you’re curious about Google+, the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order:
The purpose of this list is to get you thinking about a bunch of different possibilities. You’re welcome to dispute them all, but that really wouldn’t be the point. Instead, make your own similar post and link back. People can compare.
To read more click on link
Chris Brogan wrote:
Many small business owners try and do their own SEO without understanding how it actually works. Here is a list of common SEO mistakes that business owners make and how to solve them.
To read more click the link.
Jennifer Horowitz wrote:
Daily deal phenomenon, is a web-based marketing mechanism that allows businesses to offer bargain. Is this new way of marketing daily deals marketing genius or marketing madness? Learn how things turned out for one Melbourne-based hair salon.So what’s involved?
To read more click on link
Jo Macdermott wrote:
Google is making another bold attempt to take on Facebook by launching Google+. Google states “we realise, however, that Google+ is a different kind of project, requiring a different kind of focus-on you. That’s why we’re giving you more ways to stay private or go public; more meaningful choices around your friends and your data.” So will it work for Google?
To read more click on link
simon.sharwood@commstrat.com.au (Natalie Apostolou) wrote:
What value do you place on Facebook as a business? Read what the experts say about Facebook and how it can drive traffic to your website.
One Facebook Like = 20 website visits (Natalie Apostolou) wrote:
Do you believe that there exists a right way and a wrong way to market your business? Is there a set of rules floating around somewhere that we must live by when we step into the role of marketing director for our company?
While some marketing guru’s have discovered that there are steps that are more, or less, effective than others, I believe it’s important to evaluate your own belief system and be certain that your marketing represents YOU. But if your current marketing mindset is fearful and limiting, it’s time to step into a new mindset and bring success to your door. There is a wealth of outstanding information out there for all of us, and you can combine this information with your own perspective to create an effective marketing model that resonates with you and represents your brand authentically.
Last week I exchanged a series of emails with Beth, who wanted to create an incentive program to offer her massage therapy clients a discount when they purchased six massages as a package. We went back and forth with examples of language and math equations that Beth could potentially use to create her program, but nothing was working for her. Finally, she confessed that the whole idea felt uncomfortable to her; too sales-like – and that’s not what her service is about. Beth was stuck in a mindset that didn’t serve her, her clients or her business.
Rather than dropping the whole idea because it made her uncomfortable, we reframed the concept so that Beth felt she was helping her clients to better afford taking good care of themselves through nurturing massage. I asked her questions like, “Why do you sincerely want to create this offer?” and “What will your offer do for your clients?” When Beth began looking at her marketing project from her clients’ perspective, the proverbial light bulb shined bright in her head. “I’m helping my clients. I’m doing something good for them!” she discovered. Yes Beth, you are.
Marketing is a dirty little word for many solopreneurs – especially individuals who are in the helping field and in the arts. For those who feel that they were put here on earth to enhance the lives of others through their gifts and abilities, it somehow doesn’t feel right to charge money for that gift. But how many people can you assist if you are struggling financially? Will stress eventually inhibit your gifts and talents? And how can you expect others to see the value of your services and products if you don’t place a value on them yourself? Come to terms with your value and worth, and you will see that your customers will do the same. They will resonate with your marketing materials and happily pay the price!
I suggested to Beth that she use language in her marketing offer that feels good to her; to see her offer, and hear her offer, through the eyes and ears of her ideal prospect and customer. Today her little cards are off to the printer!
Here are a few questions you can ask yourself to understand the value of what you offer, and to find the words to share your wonderful offerings with a larger audience.
What is unique about my product or service?What is unique about ME and how does that enhance my product or service?How does it help others?How does it enhance the lives of my clients/customers?What are some of the things my clients have said about their experience with me or my company?Would my clients feel good about telling others about their experience?Is there something I can do to help those happy clients to easily spread the word of this experience?What can I do for my clients/customers to thank them for their business?Is there anything I can do to make my product of service more affordable for them on occasion?What are the most common words I hear others use to describe their experience of my product or service? How can I use those words to describe it to my future clients?If I don’t tell more people about my offerings what am I depriving them of?
If your marketing mindset is stopping you from growing your company, if you shudder when you hear the word, consider embracing a new mindset. Instead of marketing, use words and phrases like; sharing, spreading the word and helping others.
